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Persol
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View all productsEssential keywords for Persol sunglasses cover the brand's iconic design features, heritage models, and premium materials.
Signature Technologies & Features
- Silver Arrow: The iconic motif on the temple, inspired by ancient warriors' swords.
- Meflecto: The patented flexible stem system that adapts to the wearer's face.
- Victor Flex: The flexible bridge system designed to relieve pressure on the nose.
- Acetate: The naturally-derived plastic (from cotton pulp) used to handcraft the frames in Italy.
- Crystal Lenses: Highly scratch-resistant, optical-quality mineral glass lenses
Iconic Models & Collections
- Persol 649: The brand's most recognized, imitated original design, originally made for Turin tram drivers.
- Persol 714: The classic folding sunglasses, famous for being worn by Steve McQueen.
- Steve McQueen Edition: Foldable and exclusive colorways dedicated to the iconic actor
Broad Descriptive Keywords
- Handmade in Italy: Highlights the artisanal craftsmanship behind every frame.
- Polarized: High-demand lens filter to reduce harsh glare.
- Tortoiseshell / Havana: The most popular and classic acetate frame colorways.
- Premium Eyewear / Luxury Sunglasses: General categories shoppers use when looking for high-end optical quality.